Why you should be using Youtube Shorts in 2023

What exactly are YouTube Shorts?

YouTube announced in September 2020 that it would launch a short-form video feature called YouTube shorts.

YouTube Shorts debuted in India before expanding to the United States and 26 other countries by March 2021.

This feature can be found in the'shorts' tab of the YouTube app on your mobile device. On desktop, there is a shorts section on the homepage and in the left navigation:

YouTube Shorts and long-form videos are displayed together on the YouTube Search Results page.

Statistics for YouTube Shorts

Let's take a look at some interesting YouTube Shorts statistics:

• YouTube accounts for approximately 25% of global mobile traffic.

• YouTube is used by one-quarter of the world's population.

• Every month, more than 2.3 billion subscribers visit YouTube.

• In 2020, YouTube Shorts received 3.5 billion daily views.

• In 2021, YouTube Shorts received $100 million in funding to encourage content creators to use the platform.

• About 25.6% of YouTube Shorts originated in India, while 23.4% originated in the United States.

• More than 70% of YouTube watch time is spent on mobile devices;

• More than 70% of YouTube Shorts are longer than 15 seconds, but have a time limit of 60 seconds.

• YouTube is used by 74% of American adults.

• America accounts for 16.4% of YouTube's site traffic.

• Demand for YouTube Shorts is outstripping supply (see image below).

Predictions for Youtube Shorts

Short-form content, such as Google Web Stories, YouTube Shorts, Idea Pins, Instagram Reels, TikTok videos, and so on, appears to be a popular new type of content among consumers.

Marketers must adapt and incorporate short-form content into their Content and Social Media Marketing Strategy.

(Source Storylabs.ai)