New and Improved Video Marketing for 2023
The New Year brings with it new opportunities to knock your video marketing efforts out of the park. Businesses, now more than ever, must capitalize on the advantages that video marketing provides, such as increased user engagement, retention, and conversion rates. People are watching videos faster than ever before, and luckily, making them is easier than ever.
Don't know where to start? That's fine; we're here to assist! We're giving you the tools you need to launch an amazing campaign—and more!—with a few dependable strategies and a breakdown of how to approach creating your 2023 video marketing calendar.
Commit to making and promoting at least three videos this year: one for social content, one for branding, and one for education or industry. We'll walk you through the different video types.
Social Media Videos
If a large production is out of the question, keep your social video short, fun, and personal. Instead, use a high-quality smartphone to film something authentic and promote it online with the goal of increasing brand awareness.
Once you've raised awareness through social media, it's time to devote the majority of your video resources to producing a branded video, such as a commercial or about us video, that explains who you are and what you do. This will inform those in the consideration stage about your company and keep you at the forefront of their minds.
Educational Videos
Finally, educational or industry videos help establish your brand as credible and authoritative in your industry. When the user is ready to make a purchase, they will feel more confident in selecting you over the competition.
These three videos alone walk users through the buyer's journey, providing all of the information they require at each stage. Furthermore, they will provide you with valuable information about your target audience and their purchasing habits. More videos are preferable, but if you must choose, this is a good place to start.
Record Your Events
Make sure to film any event you put on or participate in this year! You've got nothing to lose and everything to gain. Everything from organizing an industry conference to taking part in an expert Q&A session with other industry leaders can help you boost your digital credibility, and providing that content will not only provide valuable information and insight to your target audience, but will also allow you to showcase your brand.
Furthermore, filming your event serves two distinct purposes: providing value to your target audience, and providing you with more footage and content to use for other purposes. Use video clips from your event on social media, in a company highlight reel or branded video, or transcribe the audio for a blog. You're already organizing the event; why not record it and get more bang for your buck?
Concentrate on Your Brand's Mission
Most businesses have some sort of brand mission in place that, in addition to stating the company's goals, focuses on what differentiates them from the competition. Whatever that is for your company - a commitment to timely service, low cost, local offerings, free shipping, whatever! - plan your 2023 video around that idea.
If you've never done video marketing before, this is a great way to get started because it doesn't limit you in terms of video length or type and allows you to approach the video's content with a fairly simple idea. Whether you choose a longer brand video or a shorter piece of social content, emphasizing your brand differentiator can help you go the extra mile and make your video (and brand) more memorable.
Umo provides best in-class video producers to help businesses with all three of these types of videos. Video producers can help take the guess work out of content strategy and steer your video marketing in the right direction.