Content Guidelines

Content that threatens individuals is not permitted through any Umo service or product. We also don't allow content that targets an individual with prolonged or malicious insults based on intrinsic attributes. These attributes include their protected group status or physical traits.

Content that features prolonged name calling or malicious insults (such as racial slurs) based on someone's intrinsic attributes. These attributes include their protected group status, physical attributes, or their status as a survivor of sexual assault, non-consensual intimate imagery distribution, domestic abuse, child abuse and more.

Content uploaded with the intent to shame, deceive or insult a minor. A minor is defined as an individual under the legal age of majority. This usually means anyone younger than 18 years old, but the age of a minor might vary by geography.

This policy applies to videos, video descriptions, comments, live streams, and any other product, service or feature. Please note these policies also apply to external links in your content. This can include clickable URLs, verbally directing users to other sites in video, as well as other forms.

Exceptions

If the primary purpose is educational, documentary, scientific, or artistic in nature, we may allow content that includes harassment. These exceptions are not a pass to harass someone. Some examples include:

Debates related to high-profile officials or leaders: Content featuring debates or discussions of topical issues concerning individuals who have positions of power, like high-profile government officials or CEOs of major multinational corporations.

Scripted performances: Insults made in the context of an artistic medium such as scripted satire, stand up comedy, or music (such as a diss track). Note: This exception is not a pass to harass someone and claim “I was joking.”

Harassment education or awareness: Content that features actual or simulated harassment for documentary purposes or with willing participants (such as actors) to combat cyberbullying or raise awareness.

Note: We take a harder line on content that maliciously insults someone based on their protected group status, regardless of whether or not they are a high-profile person.

What happens if content violates this policy

If this is your first time violating our Content Guidelines, you’ll likely get a warning with no penalty. If it’s not, we may proceed with the cancellation of services.

We may terminate your account for repeated violations of the Content Guidelines or Terms of Service. We may also terminate your account after a single case of severe abuse, or when the account is dedicated to a policy violation.

Umo doesn’t allow content that encourages dangerous or illegal activities that risk serious physical harm or death.

Extremely dangerous challenges: Challenges that pose an imminent risk of physical injury.

Dangerous or threatening pranks: Pranks that lead victims to fear imminent serious physical danger, or that create serious emotional distress in minors.

Instructions to kill or harm: Showing viewers how to perform activities meant to kill or maim others. For example, giving instructions to build a bomb meant to injure or kill others.

Hard drug use or creation: Content that depicts abuse of or giving instructions on how to create hard drugs such as cocaine or opioids. Hard drugs are defined as drugs that can (mostly) lead to physical addiction.

Eating Disorders: Content that praises, glorifies, or encourages viewers to imitate anorexia or other eating disorders. Eating disorders are characterized by abnormal or disturbed eating habits which negatively affect a person's health (including eating non-food items).

Instructional theft or cheating: Showing viewers how to steal tangible goods or promoting dishonest behavior.

Hacking: Demonstrating how to use computers or information technology with the intent to steal credentials, compromise personal data or cause serious harm to others such as (but not limited to) hacking into social media accounts.

Bypassing payment for digital content or services: Showing viewers how to use apps, websites, or other information technology to gain unauthorized access to audio content, audiovisual content, full video games, software, or streaming services that normally require payment.

Keep in mind that this isn't a complete list. Please note these policies also apply to external links in your content. This can include clickable URLs, verbally directing users to other sites in video, as well as other forms.

Don’t post content showing a minor participating in dangerous activity, or encouraging minors to participate in dangerous activities. Never put minors in harmful situations that may lead to injury, including dangerous stunts, dares, or pranks.

We might allow videos that depict dangerous acts if they’re meant to be educational, documentary, scientific, or artistic (EDSA). For example, a news piece on the dangers of choking games would be appropriate, but posting clips out of context from the same documentary might not be.

This policy applies to videos, video descriptions, comments, live streams, and any other product or feature.

What happens if content violates this policy

If this is your first time violating our Content Guidelines, you’ll likely get a warning with no penalty. If it’s not, we may proceed with the cancellation of services.

We may terminate your account for repeated violations of the Content Guidelines or Terms of Service. We may also terminate your account after a single case of severe abuse, or when the account is dedicated to a policy violation.

Hate speech is not allowed. We do not create content promoting violence or hatred against individuals or groups based on any of the following attributes:

Age

Caste

Disability

Ethnicity

Gender Identity and Expression

Nationality

Race

Immigration Status

Religion

Sex/Gender

Sexual Orientation

Victims of a major violent event and their kin

Veteran Status

What happens if content violates this policy

If this is your first time violating our Content Guidelines, you’ll likely get a warning with no penalty. If it’s not, we may proceed with the cancellation of services.

We may terminate your account for repeated violations of the Content Guidelines or Terms of Service. We may also terminate your account after a single case of severe abuse, or when the account is dedicated to a policy violation.

Content intended to praise, promote, or aid violent extremist or criminal organizations is not allowed. These organizations are not allowed to use Umo for any purpose, including recruitment.

If you believe anyone is in immediate danger, you should reach out to your local law enforcement agency to report the situation immediately.

Content produced by violent extremist, criminal, or terrorist organizations

Content praising or memorializing prominent terrorist, extremist, or criminal figures in order to encourage others to carry out acts of violence

Content praising or justifying violent acts carried out by violent extremist, criminal, or terrorist organizations

Content aimed at recruiting new members to violent extremist, criminal, or terrorist organizations

Content depicting hostages or posted with the intent to solicit, threaten, or intimidate on behalf of a criminal, extremist, or terrorist organization

Content that depicts the insignia, logos, or symbols of violent extremist, criminal, or terrorist organizations in order to praise or promote them

Content that glorifies or promotes violent tragedies, such as school shootings

If posting content related to terrorism or crime for an educational, documentary, scientific, or artistic purpose, be mindful to provide enough information in the video or audio itself so viewers understand the context. Graphic or controversial footage with sufficient context may be subject to age-restrictions or a warning screen.

This policy applies to videos, video descriptions, comments, live streams, and any other product or feature. Keep in mind that this isn't a complete list. Please note these policies also apply to external links in your content. This can include clickable URLs, verbally directing users to other sites in video, as well as other forms.

Examples

Here are some examples of content that’s not allowed.

Raw and unmodified reuploads of content created by terrorist, criminal, or extremist organizations

Celebrating terrorist leaders or their crimes in songs or memorials

Celebrating terrorist or criminal organizations in songs or memorials

Content directing users to sites that espouse terrorist ideology, are used to disseminate prohibited content, or are used for recruitment

Video game content which has been developed or modified (“modded”) to glorify a violent event, its perpetrators, or support violent criminal or terrorist organizations

Glorifying violence against civilians

Fundraising for violent criminal, extremist, or terrorist organizations

Please remember these are just some examples, and don't create content if you think it might violate this policy.

What happens if content violates this policy

If this is your first time violating our Content Guidelines, you’ll likely get a warning with no penalty. If it’s not, we may proceed with the cancellation of services.

We may terminate your account for repeated violations of the Content Guidelines or Terms of Service. We may also terminate your account after a single case of severe abuse, or when the account is dedicated to a policy violation.

Violent or gory content intended to shock or disgust viewers, or content encouraging others to commit violent acts, are not allowed.

If you believe anyone is in imminent danger, you should get in touch with your local law enforcement agency to report the situation immediately.

Violent or graphic content:

Inciting others to commit violent acts against individuals or a defined group of people.

Fights involving minors.

Footage, audio, or imagery involving road accidents, natural disasters, war aftermath, terrorist attack aftermath, street fights, physical attacks, immolation, torture, corpses, protests or riots, robberies, medical procedures, or other such scenarios with the intent to shock or disgust viewers.

Footage or imagery showing bodily fluids, such as blood or vomit, with the intent to shock or disgust viewers.

Footage of corpses with massive injuries, such as severed limbs.

Animal abuse content:

Content where humans coerce animals to fight.

Content where a human maliciously mistreats an animal and causes them to experience distress outside of traditional or standard practices. Examples of traditional or standard practices include hunting or food preparation.

Content where a human unnecessarily puts an animal in poor conditions outside of traditional or standard practices. Examples of traditional or standard practices include hunting or food preparation.

Content that glorifies or promotes serious neglect, mistreatment, or harm toward animals.

Content that shows animal rescue that is staged and puts the animal in harmful scenarios.

Graphic content that features animals and intends to shock or disgust.

What happens if content violates this policy

If this is your first time violating our Content Guidelines, you’ll likely get a warning with no penalty. If it’s not, we may proceed with the cancellation of services.

We may terminate your account for repeated violations of the Content Guidelines or Terms of Service. We may also terminate your account after a single case of severe abuse, or when the account is dedicated to a policy violation.

Dramatized or fictional footage of content prohibited by these guidelines where the viewer is not given enough context to understand that the footage is dramatized or fictional.

Note that we do not allow the following kinds of content even if there's educational, documentary, scientific, or artistic context provided:

Violent physical sexual assaults (video, still imagery, or audio).

Footage filmed by the perpetrator during a deadly or major violent event, in which weapons, violence, or injured victims are visible or audible.

Please note that this is not a complete list.

Keep in mind that this policy also applies to videos, video descriptions, thumbnails, comments, live streams, and any other product or feature. Please note these policies also apply to external links in your content. This can include clickable URLs, verbally directing users to other sites in video, as well as other forms.

What happens if content violates this policy

If this is your first time violating our Content Guidelines, you’ll likely get a warning with no penalty. If it’s not, we may proceed with the cancellation of services.

We may terminate your account for repeated violations of the Content Guidelines or Terms of Service. We may also terminate your account after a single case of severe abuse, or when the account is dedicated to a policy violation.